A good design is good business. And your logo is the heart of your brand. A good and attractive logo is extremely important for your brand, for advertisements and promotional products.

But what are the elements required for an eye catching logo? Most importantly the color of your logo defines who you are. It represents the values and characteristics of your brand. Is your organization a fun one? A serious one? or the one that is creative? These elements help people not only remember your brand but recollect or recognize it when they come aross your logo.

Your logo often gives your customers their first glimpse into your brand identity. Customers will get an idea of what your company is all about the moment they see your logo!

What is a logo, anyway? A logo is a symbol and a visual representation of your company or organization! Elements such as colours, font, typography, shapes are used together to form a logo.